Starting a wedding business is an exciting journey, but one of the biggest challenges is standing out in a competitive industry.
Whether you’re a florist, photographer, wedding planner, you run a photobooth business or are a wedding stationer, having professional marketing materials in place for your wedding business is essential to attract clients and build credibility.
The good news?
You don’t need a massive budget for marketing materials when starting a wedding business. In this post, we’ll walk you through five essential marketing materials every wedding supplier needs—and how to create them quickly and affordably.
1. A Professional Website
Why it’s important:
Your website is your digital shop window and it’s usually the first impression potential clients will have of your wedding business. A well-designed website builds trust and showcases your services perfectly.
How to achieve this quickly and cheaply:
- DIY Website Builders: Use platforms like Wix, Squarespace, or WordPress with pre-designed wedding templates. These platforms offer drag-and-drop functionality, making it easy to create a stunning website without coding skills.
- Outsourcing Services: Use outsourcing websites such as Fiverr to have someone quickly and cheaply design a website (and aspects such as a logo) for you.
- Essential Pages: make sure you include a homepage, about section, portfolio and images, services, pricing (optional), testimonials, and a contact page.
- Budget-Friendly Tip: Start with a free or low-cost plan and upgrade as your business grows. You should also buy a professional domain name (e.g., yourbusinessname.com) for under £20 per year from a company such as GoDaddy so brand presence links smoothly with your website.
2. Business Cards or Flyers
Why they are important:
Networking is a major part of the wedding industry. Having attractive, professional business cards or flyers ensures that you have something tactile to give to potential clients and industry contacts to remember you by. This should briefly outline what you offer, your business name, website and contact details.
How to achieve this quickly and cheaply:
- Use Free Design Tools: Canva and Vistaprint offer free templates tailored to wedding businesses which are a great way to keep down costs when starting a wedding business.
- Use Outsourcing Services: such as Fiverr for cost effective, quick and professional designs.
- Choose The Right Look: Opt for the right colour schemes, fonts and images that align with your service, the wedding aesthetic andhow you would like the business to be perceived by potential clients (i.e. fun and engaging, traditional and reliable, premium and exclusive)
- Budget-Friendly Tip: Print a small batch (50-100) to start with. Websites like Moo and Vistaprint also offer discounts for new customers.
3. Social Media Profiles (Instagram & Pinterest Are a Must!)
Why it’s important:
When planning their wedding day, brides and grooms often research suppliers visually—and Instagram and Pinterest are the top platforms for wedding inspiration. A well-curated feed can turn casual visitors into paying clients. A free Facebook business page is also very useful to create a profile, add pictures of events, testimonials and package details to generate interest in your services.
How to achieve this quickly and cheaply:
- Instagram: Use a business account and post high-quality images of your work. Use relevant hashtags (#weddinginspo, #bridegoals, #yourlocationweddings).
- Pinterest: Create mood boards and pin images of your services to attract engaged couples.
- Facebook: Add news posts, package and service details and share these to relevant wedding groups in your local area. Build social proof by asking happy customers to leave reviews on your page.
- Budget-Friendly Tip: Use free stock images from Unsplash or Pexels to fill in your feed if you don’t have many live event examples yet.
4. A Beautiful Digital Portfolio (Even If You’re Just Starting Out)
Why it’s important:
Couples want to see what you can create. A well-presented digital portfolio showcases your skills and builds confidence in your services.
How to achieve this quickly and cheaply:
- Create a PDF Portfolio: Use Canva’s free templates to create a visually stunning presentation of your work.
- Use Google Drive or a Portfolio Page on Your Website: Share your portfolio easily with potential clients.
- Budget-Friendly Tip: If you don’t have client work yet, set up a styled shoot with other new wedding suppliers and capture professional-looking images of your services for free.
5. A Pricing Guide or Brochure
Why it’s important:
A pricing guide answers common questions upfront and saves you time on enquiries. It also helps set expectations for your services.
How to achieve this quickly and cheaply:
- Use Canva Templates: Easily create a beautiful, branded PDF.
- Be Transparent: List your packages clearly but leave room for customisation.
- Budget-Friendly Tip: Instead of printing, simply send the guide via email or provide a link to download it from your website.
Final Thoughts: Start Small, Grow Big
You don’t need a huge marketing budget to start your wedding business. By focusing on these five essentials, you’ll have a professional presence that attracts your first clients. Start with free tools, upgrade gradually, and remember—the wedding industry is all about creating memorable experiences.
Your marketing should reflect that by outlining the benefits you provide and creating an emotional connection with your potential customers.
Are you working on any of these marketing materials at the moment? Drop me a message in the comments section below and let me know.
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